New-to-Me Music: Drew Holcomb and the Neighbors

Maybe you’ve seen it and perhaps it struck you too: the DICK’S Sporting Goods commercial about giving gifts that matter. Called “The Hoop,” the spot documents the relationship between a girl, her father, and the basketball hoop he gives her for Christmas. I’m a sucker for good commercials and this one struck all the right notes for me, so I tweeted DICK’S:

A few days later, I received a response but not from the retailer:

That, my friends, is the short and simple story of how I was introduced to the music of Drew Holcomb and the Neighbors. Self-described as an Americana rock band born in Tennessee, the group’s sound is folk-infused with a bit of bluegrass and reminds me a lot of Ray LaMontagne (who I love) but with a less gritty edge. Take a listen to their “American Beauty,” the song featured in “The Hoop.”

Other recommendations: the haunting harmonies of “The Wine We Drink” and the themes of hope, nostalgia, and immortality in “Live Forever.”

I’m kicking myself because the band recently played a venue here in Seattle around three weeks ago and I missed it! However, I’m looking forward to hearing their latest album Medicine when it drops on January 27.